Brittany Roach

Brittany Roach writes about what makes a stay work, from the guest's side of the counter. She has spent more than a decade in counseling and workforce education, most recently as Workplace Learning Coordinator at Central Piedmont Community College, after staff counseling roles at East Carolina University and Carteret Community College. She holds a master's in counseling from UNC Greensboro and a bachelor's in psychology from West Virginia University, which is a long way of saying she pays attention to how people feel in a moment and what helps. The other half of her perspective comes from the road. Brittany is a mother of two who travels often with family and friends, and her happy place is feet in the sand with the ocean in front of her. She studies destinations the way other people study menus: what makes a resort worth the trip, where the friction hides when you arrive with kids, and which small things a property gets right that guests remember for years. That mix, a professional's read on people and a parent's read on travel, is what she brings to writing about guest communication, service recovery and the parts of a stay nobody puts in the brochure. Brittany lives in the Charlotte, North Carolina area.